Buick

Year of foundation 1903

The history of the Buick automobile company is fascinating and deeply intertwined with the birth and development of the American automotive industry, particularly that of the giant General Motors.

It all began in 1903 in Flint, Michigan, when a Scottish-born American inventor named David Dunbar Buick founded the Buick Motor Company. David was a man of brilliant ideas, having already patented a process for enameling cast iron, but his management skills did not match his talent. The company quickly ran into financial difficulties.

This is where the key figure of William C. Durant comes in, an entrepreneur and "carriage king" who saw the potential in Buick's patented overhead valve engine. Durant purchased the company in 1904, and under his leadership, Buick enjoyed meteoric success, outselling giants Cadillac and Ford by 1908.

This success gave Durant the vision to create a group that could encompass the strongest automotive brands: thus was born General Motors (GM), of which Buick was the first and largest member. Within the GM group, Buick was positioned as a luxury brand, second in importance only to Cadillac. The goal was to create high-end cars, aimed at an audience that desired a significant car without the extreme luxury of a Cadillac.

Over the decades, Buick has distinguished itself for the elegance of its designs and the introduction of significant technological innovations. Among the most iconic and beloved models in its history, which perfectly match your interest in classic cars and famous models, we can mention:

Buick Roadmaster: A name that evokes power and luxury, produced in various eras. The Roadmaster of the 1940s and 1950s is an icon of American design.

Buick Riviera: Introduced in the 1960s, the Riviera quickly became a symbol of style and refinement, especially the "Boat Tail" version of the early 1970s, famous for its distinctive boat-shaped tail.

Buick Skylark: A model that has spanned several generations, becoming an icon of muscle cars and sports coupes.

Buick Electra: Another large luxury sedan, produced for over thirty years and synonymous with comfort and grandeur.

Today, the Buick brand continues to thrive, particularly in the North American and Chinese markets, focusing primarily on the production of SUVs and crossovers. Its history, however, remains tied to a golden age of American motoring, made of bold designs, powerful engines and an unforgettable vintage car allure.