Daimler

Daimler-Motoren-Gesellschaft, commonly known as Daimler, was founded in 1890 in Cannstatt, Germany, by Gottlieb Daimler and Wilhelm Maybach, two automotive pioneers who had previously developed high-speed internal combustion engines. In its early years, the company focused on producing engines for land, sea, and air vehicles, introducing some of the world's first practical automobiles. By 1900, Daimler was exporting vehicles to several countries and establishing itself as a leader in automotive technology, thanks to the innovation of lightweight and reliable gasoline engines. In the 1920s and 1930s, the company continued to grow and experiment with new designs, collaborating with other industries, and developing iconic models. After World War II, Daimler contributed to the reconstruction of the German automotive industry, launching new luxury and commercial vehicles that cemented the company's reputation for quality and performance. In 1926, Daimler merged with Benz & Cie., creating Mercedes-Benz, a brand that combined the innovations of the two pioneers and would become synonymous with technical excellence, elegance, and reliability. After the war, Mercedes-Benz, under Daimler's aegis, expanded its model range, introducing luxury cars, sports cars, and innovative commercial vehicles, while maintaining a strong international presence. In the 1980s and 1990s, the company invested in research and development, pioneering safety technologies, diesel engines, and environmental innovations, anticipating trends such as on-board electronics, passive and active safety systems, and low-emission vehicles. In 1998, Daimler-Benz merged with Chrysler to form DaimlerChrysler, a move aimed at creating a global group. However, the two companies separated in 2007 due to strategic differences. Subsequently, Daimler AG continued to strengthen its position in international markets, expanding the Mercedes-Benz range, introducing electric and hybrid models, acquiring stakes in mobility companies, and focusing on digital transformation and sustainable innovation. In recent years, Daimler has adopted strategies for vehicle electrification, autonomous driving, and new mobility services, establishing itself as a leading global manufacturer of automobiles and commercial vehicles, keeping alive the innovative spirit of its founders and the prestige of the Mercedes-Benz brand worldwide.