Opel

Year of foundation 1929

The history of the Opel automobile manufacturer is a fascinating journey that begins well before automobile production, demonstrating the company's ability to adapt and innovate.

From sewing machines to bicycles

1862: The company was founded by Adam Opel in Rüsselsheim, Germany. Initially, its core business was the production of sewing machines. The company enjoyed considerable success, becoming one of the leading German manufacturers in the sector.

1886: Seeing a new, growing market, Adam Opel decided to diversify production and began building bicycles. The company excelled in this field as well, becoming one of the largest bicycle manufacturers in the world.

Entry into the automotive world

1895: Upon Adam Opel's death, his five sons took over the company and took the decisive step towards the automotive industry.

1899: Opel produced its first automobile, the "Opel Patent-Motorwagen System Lutzmann." This marks the beginning of a new era.

1909: The "Doktorwagen" is launched, a modern, compact car sold at an affordable price, which helps make the automobile a means of transportation no longer just for the elite, but for a wider audience.

The General Motors Era and Innovation

1929: Opel becomes part of the American giant General Motors. Under the new ownership, the company expands and consolidates its market position.

In the following years, Opel introduces important innovations, such as the first self-supporting steel body on a German production car with the Opel Olympia (1935) and the democratization of technologies such as catalytic converters.

Iconic models such as the Opel Kadett (1960s), which enjoys enormous success, and later the Opel Astra, which replaces it and continues its success, are born.

Recent Challenges and the Stellantis Era

After decades of success, Opel has faced several economic challenges since the 2000s.

2017: The company is acquired by the PSA Group (Peugeot S.A.).

2021: PSA merges with Fiat Chrysler Automobiles, creating the new Stellantis group. Under the new ownership, Opel focuses on the electrification of its lineup, aiming to offer an electric version of every model.

Today, Opel continues to be a leading automotive brand in Europe, with a long tradition of innovation and manufacturing affordable and reliable vehicles.