Ariel is a British automotive manufacturer founded in 1991 by Simon Saunders, a former Lotus engineer, with the aim of creating innovative, high-performance, lightweight vehicles that deliver a pure and engaging driving experience. Headquartered in Crewkerne, Somerset, the company has stood out from the start for its minimalist and highly technical approach, focusing on cars and motorcycles that combine extreme lightness, agile handling, and power. Ariel's first major vehicle was the Ariel Atom, launched in 2000: a super sports car without conventional bodywork, featuring an exposed tubular chassis, race-derived suspension, and an exceptional power-to-weight ratio, which made it renowned for its lightning-fast acceleration and extraordinary driving dynamics. Over the years, Ariel has continued to refine the Atom, introducing variants with increasingly powerful engines and advanced aerodynamic components, without ever compromising the philosophy of lightweight design and mechanical purity. Alongside the Atom, the company has developed other innovative projects, including the Ariel Nomad, an extreme off-road vehicle designed for demanding terrain, combining the brand's signature lightweight construction and agility with superior off-road capability. Ariel has always maintained limited, handcrafted production, focusing on quality and the driving experience rather than quantity, and collaborating with highly specialized suppliers for key components such as engines, suspension, and brakes. In recent years, Ariel has explored new technological frontiers, including greener powertrains and structural optimizations to improve performance and safety, without losing its brand identity centered on the thrill of driving. Ariel's philosophy reflects an approach that prioritizes driver involvement, lightweight design, and mechanical simplicity, characteristics that have made its vehicles iconic in the British and international automotive landscape, prized by enthusiasts, collectors, and professional drivers for their unique ability to combine extreme performance with essential design. Ariel's reputation is therefore based not only on power and speed, but above all on the feeling of total control, precision and freedom that its cars offer on the road and track, confirming the company as an example of excellence in the sector of lightweight and experimental sports cars.