Cadillac

Cadillac is one of the most iconic American automakers, founded in 1902 in Detroit by Henry Leland and Robert Faulconer. The brand takes its name from French explorer Antoine Laumet de La Mothe, sieur de Cadillac, founder of the city of Detroit. Cadillac initially began as a precision automobile manufacturer, focusing on the quality and reliability of its components. In 1908, the brand was acquired by General Motors, becoming one of its flagship luxury brands. In its early years, Cadillac distinguished itself with technological innovations: it was among the first to introduce fully interchangeable engines and reliable electric ignition systems, earning a reputation as a symbol of precision and advanced engineering. In the 1920s and 1930s, Cadillac consolidated its position as a benchmark in the luxury market with elegant and powerful models, such as the 1930 V-16, which represented the pinnacle of technical sophistication of the era. During the postwar period, Cadillac continued to expand its lineup, introducing distinctive designs with long bodies, elaborate chrome trim, and technological innovations such as the V8 engine and advanced suspension, becoming a symbol of American prosperity. In the 1950s and 1960s, Cadillac became synonymous with social status and prestige, thanks in part to targeted advertising campaigns and participation in prestigious events. In the 1970s and 1980s, the brand faced the challenges of the energy crisis and international competition, but continued to innovate with electronic technologies and advanced safety systems. In the 1990s and 2000s, Cadillac sought to modernize its image with sportier lines and vehicles such as the Escalade, which redefined the concept of a luxury SUV, appealing to a younger audience. In recent years, the brand has focused on sustainability and electrification, introducing electric models such as the Lyriq and implementing new digital technologies for connectivity and autonomous driving, while maintaining its American luxury identity. Today, Cadillac represents a blend of tradition and innovation, a symbol of elegance, performance, and prestige, continuing to evolve to meet the challenges of modern mobility without losing its century-old history.